At a company called ClearView Retail, the CEO, Meena, had one big question every Monday morning:

“How did we do last week?”

But the answers weren’t easy to find.

One person emailed Excel files.

Another sent screenshots.

One printed a chart and left it on her desk.

It was messy, slow, and often wrong.

Chapter 1: Enter the Analyst – And the Magic of Reports

Meena asked the company’s data analyst, Yusuf, to fix the chaos.

Yusuf said:

“What you need isn’t more spreadsheets. You need reports.”

What is a Report?

A report is like a window into your data.

It pulls information from a database, organizes it, and shows it clearly—usually with:

• Tables
• Charts
• Summaries
• Filters

It answers questions like:

• “How many sales did we make?”
• “Which product performed best?”
• “Where are we losing money?”

Chapter 2: Yusuf Builds the First Report

Yusuf built a Sales Summary Report in Power BI.

• The report showed sales by region, by product, and by team.
• It updated automatically every morning.
• It had filters to choose any date range.
• It used graphs to tell stories, not just show numbers.

When Meena opened it, she smiled.

“This is like having a dashboard in my car. I don’t have to ask—I can see.”

Chapter 3: How Reports Help Everyone

Soon, every team at ClearView was using reports:

Team	Report Type	What They Saw
Sales	Weekly pipeline report	Who’s likely to close deals this week
Finance	Budget vs. actual report	Where spending was off-track
Support	Ticket resolution report	How quickly agents closed customer issues
Marketing	Campaign performance report	Which ads were generating the most leads

Yusuf wasn’t just giving out charts—he was giving out clarity.

Chapter 4: The Real Power of a Report

Reports help you:

• Track performance
• Find problems early
• Make decisions faster
• Show proof of what’s working
• Save time from manual number-crunching

“A good report,” Yusuf said,

“turns a pile of data into a story you can act on.”

Conclusion: Reports Are Not Just Documents. They Are Decisions in Motion.

From the CEO to the intern, everyone at ClearView began using reports to stay aligned, accountable, and ahead.

“Before reports,” Meena said,

“we were guessing.

Now, we’re seeing.”